EC merger policy raises two important issues in institutional design.
First, which level of government should have the power to regulate
mergers? Second, what institutional structures and mechanisms are needed
to implement policy?
The subsidiarity principle should answer the first question. The
Merger Regulation, which came into force in 1990, stipulates that
mergers and acquisitions between parties whose combined global worldwide
turnover exceeds ECU 5bn annually should be notified to the European
Commission, unless the parties conduct two-thirds or more of their
business in a single member state. This rider is a correct application
of subsidiarity - centralization depends upon the spillovers between
member states - since it exempts from EC jurisdiction mergers whose
impact is concentrated in only one member state.
Why should merger control be centralized, rather than coordinated
among member states? Cooperation would not work. The implementation of
merger policy is highly discretionary: a member state could not monitor
well whether its eleven fellow members were implementing the agreed
merger policy. In this case, centralization makes sense. In contrast,
the EC and EFTA competition authorities should cooperate, not
centralize: it is easier to monitor one partner than eleven.
A centralized institution may be more efficient, but it may also be
prone to regulatory capture, since it tends to be less accountable to
the electorates of the individual member states. Our study of the
operation of the Merger Regulation examined whether centralization had
favoured regulatory capture. We concluded that the procedure implemented
by the Commission, though speedy and efficient administratively, is
unnecessarily unsystematic and lacks transparency. In contentious cases,
the investigative part of a merger inquiry may be influenced by the need
to justify decisions which are reached on other grounds, perhaps
political pressure. This makes regulatorycapture more likely, since it
gives well-informed firms significant bargaining power in their dealings
with the Commission, and there is consequently more toleration of market
power than is consistent with the Regulation. Our survey of firms
involved in merger cases before the Commission highlighted how companies
mobilized pressure in support of their case, while other affected
parties (such as consumers) had less influence. Firms communicated a
high level of satisfaction with the procedure, especially the German
firms, for which the alternative to an EC investigation would have been
one by the German Federal Cartel Office.
Reforms now should diminish the risk of capture, increase the
transparency of the system and strengthen the influence of consumers.
The investigation and the decision phases of a merger inquiry should be
separated, and the investigation conducted by a body independent of the
rest of the European Commission. The Merger Task Force could then carry
out its inquiries independently, free of pressure to justify decisions
already taken; the Commission could signal more credibly its
unwillingness to be influenced by those with the loudest voices and the
most influential friends. And those
outside the Commission could see more clearly the process by which
decisions are reached and judge whether merger policy is striking a
balance among the interests of all affected parties.
Should merger policy be based only on competition-based criteria, or
should it also take into account broader considerations of industrial
policy? The present Merger Regulation appears to rule out efficiency
arguments (such as scale economies) that may sometimes justify mergers
which reduce competition; but there is an obvious danger that
undesirable mergers will be rubber-stamped on the basis of spurious
claims about efficiency gains. Nevertheless, our research showed that
under the present Regulation some individual investigations are
influenced by efficiency. In our view, these arguments should enter
explicitly in the investigation, so that they can be systematically
analysed. An `efficiency defence', if based on a proper audit mechanism,
would be a valuable part of the Merger Regulation.
Damien Neven and Paul Seabright
Neven is Professor of Economics at the Universit_‚" de
Lausanne and co-director of the Industrial Organization programme at
CEPR. He is also Assistant Editor of Economic Policy.
Seabright is Fellow and Director of Studies in Economics at Churchill
College, Cambridge, a Research Fellow in CEPR's Industrial Organization
programme and Assistant Editor of Economic Policy.
They are the authors (with Robin Nuttall) of Merger in Daylight: The
Economics and Politics of European Merger Control (CEPR 1993).